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Showing posts with the label marketing costs

CyberPunk 2077 is already profitable

CD Projekt Red officially confirmed that CyberPunk 2077 had already made profits. The pre-orders they alone apparently covered the costs of development and marketing of the game, suggesting that a plethora of players knew they wanted the game before his exit. More than eight million players pre-ordered the last CDPR title, 74% of the purchases being digital. CyberPunk 2077 is available now for Xbox One, Xbox Series X / S, PS4, PS5, Google Stadia and PC. "The license fees estimated by the company in association with the pre-order sales of CyberPunk 2077 on all its digital distribution channels have exceeded the sum of ... Total development expenditure related to game and marketing costs and marketing costs and marketing costs and marketing costs and marketing costs. promoting the game supported by company, already engaged or planned for the remainder of 2020, "said a recent CD Projekt Red. "The Management Board has decided to disclose the above information in the form o...