Ninjas in Pyjamas is one of the most decorated and the most popular organizations of Esport that has competed and won trophies in games such as CountryStrike, FIFA, Improorant and Rainbow Six: Headquarters. The company continued to expand its roots in the industry and announced a merger with ESV5, a Chinese brand of Esports. As a result, NIP Group has been formed.
The ninjas in pajamas have now joined the LPL, the Chinese League League of Legends. Therefore, Ninjas in Pyjamas will have a team at a time in League of Legends and League of Legends: Wild Rift, a Spin-Off Moboba Moba available on iOS and Android. Following the merger, ESV5 will align Estar Gaming, a competitive team under the ESV5 banner that participates in mobile video games and will also have a wide variety of companies in the production of events and entertainment.
Hicham Chahine and Mario Ho, CO-CEO of NIP Group, shared their reflections on the merger in a recent interview declaring that this decision is a gigantic stage towards the creation of a truly global brand, in particular by going beyond Europe and China. In addition, they talked about their entry into the mobile game market, a market that develops rapidly around the world. Ninjas in Pyjamas and NIP Group will endeavor to ensure that the brand has global recognition and is able to compete on a variety of different markets.
This decision clearly shows that Ninjas in Pyjamas includes the importance of the Asian market and must take advantage of both for its talent and profit potential.
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