Apple triumphs indirectly in video games: In 2019 he won more than Microsoft, Nintendo and Sony together
Focus Enjoyment (previously Focus Residence Interactive) is a French video game programmer and publisher based in Paris, France. Established in 1996, Focus has published as well as distributed original titles such as Sherlock Holmes, TrackMania, Runaway and sports games like Biking Manager and also Virtual Captain. On 25 June 2010, it was introduced that Focus had obtained the Cities XL franchise from now obsolete Monte Cristo. In 2012, Focus began collaborating with Giants Software program, developer of Farming Simulator. In April 2018, then-CEO Cédric Lagarrigue left the firm after 20 years.In June 2020, the business obtained Deck13 for EUR7.1 million. In April 2021, Focus additionally obtained Streum On Studio. In August 2021, the firm acquired Dotemu for around EUR38.5 million (US$ 46 million). On September 6, 2021, Focus House Interactive rebranded to Focus Amusement.
The profitability of the world of video game has made all the looks focus on this entertainment, both people who have caught the attention of the multiple proposals of the sector as entrepreneurs who see a large profit window . Although its nuclear line was based exclusively on the creation of computers and mobiles , among other punctual projects, Apple has ended up setting on videogames. And, although he has not taken strong steps beyond Apple Arcade, his subscription platform with a la carte games, it is clear that he has managed to become a hole in the industry. But no, I do not mean with the creation of titles, but with the benefits you have taken from them .
Apple has accumulated a benefit of more than 8,500 million dollars in 2019 A statement that surprises even more after knowing that, according to the Wall Street Journal, Apple has accumulated more profits than Microsoft, Nintendo and Sony during The year 2019. If we pass this phenomenon in figures, we remain in that Apple has won more than 8,500 million dollars during the mentioned period of time, surpassing some of the most important video game companies at the moment.
The benefit of Apple arises by the rate of 30% in purchases in Applications of the App Store Due to its slow progress in the sector in terms of own proposals, it is worth wondering how those of Cupertino have achieved with this achievement . A question that quickly takes us to one of its most characteristic policies in the App Store: The rate of 30% in purchases made in games of your platform. In other words, if Apple users make a purchase in one of their applications, part of this money goes to the coffers of the apple company .
Therefore, and although Apple does not get full in the video game pool, it has obviously succeeded a strong benefit of them . However, it should be remembered that, at this moment, not everything is a field of roses for those of Cupertino. Since, with a judicial processes against Epic Games still in progress, Apple has come out moderately wounded by contest .
Apple will be obliged to open external payments On the one hand, the case judge has ordered that Apple must open external payments on its platform, which allows developers Saving the rate of 30% Mandatory. In addition, and although this has been a decision of the company, at the moment they refuse to return the programming license to Epic Games, which is equivalent to Fortnite not to come back on the App Store at least until within 5 years and, therefore, do not take into account as an application that provides money to Apple. A couple of conclusions of the famous battle between Apple and Epic Games that, of course, has slightly altered some foundations in both companies.
However, in economic terms, it is clear that Apple is not concerned about its performance in the videogame sector, since, even if it is indirectly, it is taking a gigantic benefit . In addition, this news is added to the launch of the new iPhone 13, which will call the attention not only of the lovers of the apple company, but also of consumers who enjoy playing videogames from their iPhone .
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