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Nervous-branding against EA

Elias Nerval no longer wants. The former esportler, who was active for Hertha BSC, among other things in the Virtual Bundesliga (VBL), announced last Monday to no longer want to play FIFA 22. In a 37-minute video statement on YouTube, he opened his motivations open.

FIFA professional in the sporty sense is no longer 'Eliasn97' for a long time, but in the economic sense this but the more: He is one of the largest streamers and Content Creator in Germany, is the managing director of the organization focus clan and also sells more than profitable his merchandise.

Departure from your own roots

Nervally, the FIFA series has built up a successful career, the influential spokesman and influencer of the scene has risen. More than 1.5 million subscribers, the 24-year-old is now able to cumulate on Youtube and Twitch around, his reach and his network are enormous.

So why is Nertical, to whom the football simulation - encountered his significant own performance - has given everything, FIFA 22? His criticism in coarse trains is true: Weekend League and Reward System, Gameplay and Esport. And with some points he meets the nail on the head.

Weekend League in the relevance crisis

The Weekend League has lost importance in FIFA 22 Ultimate Team (FUT). Since the paradigm shift and the restructuring, the Esportler has rarely proudly presented its results of the public. Rank I is not the same as Top 100 or Top 200, criticized.

EA listens too much to 40- or 50-year-old Thorstens.

Elias Nerlich

He also addresses the marketability, which suffers from the falling relevance. The Weekend League has always been the royal class of everyday competition in FIFA. "16 victories create good players usually," says 'Eliasn97' - eight victories for "the good rewards" even creates "every servant".

'Eliasn97' delivers solutions

He wishes a system with optional "extended Weekend League", in which the players can move in after 14 or 15 wins and which offers the classic top 100. For this in turn, he demands better rewards. Inform Cards "Do not care anymore", is his analysis - promo objects would have to be.

"Why is the dead so horny?", Requests, and answers himself: "Because the Tots cards are in the Weekend League Rewards." His Conclusion: For example, EA Sports would guarantee the "Top 10 Top 100" a Future Stars card, the best players would also be motivated to the end.

Perspective of the ex-Esportler

Special objects for the top 10, extended Weekend League for 14 or 15 victories - Measures for the wide mass look different. The perspective of 'Eliasn97' is that of a former Esportler, who has played FIFA long at a very high level. EA, however, listen to "40- or 50-year-old Thorstens".

In the Weekend League you have to sweat, smell after shit and fight.

Elias Nerlich

But that FIFA is just about the aspect of inclusion a game for all, is not just underlined. Instead, it seems to be considered mainly as a title for "real sweater", for people who live the game: "In the Weekend League you have to sweat, to shit smell and fight."

Range causes the influence

On Profive, this passionate view is also quite comprehensible, in the casual area would certainly contradict numerous FIFA fans. 'Eliasn97' does not want to influence with his statement, he would like to explain first. His range makes him no choice.

In the end of his brand speech, the Influencer at the end of his branding speaks to which he counts. He calls on EA, also to hear them increasingly - this is hardly necessary. Influencer influence the ottonormal consumer, EA in turn should listen to the ottonormal consumers, there is thus a coherent narrative anyway.

The real money paradox

The fact that the Content Creator does not optimally stick as a voice tube of the broad subsequent trailer is hardly forced. Too far away, he is now the average player who comes home in the evening and distracts FIFA with two hours of everyday life - before the game becomes meaningless again for his life.

The biggest difference he even takes himself into the field: In the last quarter of the video he goes on the real money use in Fut. For him, this belongs to the business, he could refinance his issues without problems. He urgently advised his spectators to acquire FIFA Points with real money.

Top 5 Tips For Winning Brand Loyalty in 2022 | with Canon Wing (aka Cannon), Branding Expert What does not fit into the picture is the link directly below the YouTube clip in the description: This leads to an external page that offers FIFA Points for sale. With the code "Eligella" even discounted by four percent. For him is and it remains a business - for most of the community just a hobby.

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